The Role of Learning in Talent Acquisition 


An excerpt from our Wins, Wines and Woes Series featuring Brian Fink, Talent Acquisition Partner at McAfee 

In our Wins, Wines and Woes series we were joined by Brian Fink, a Talent Acquisition Partner at McAfee. During that discussion, Brian highlighted the role of learning and upskilling as a way to stay ahead of the curve as a recruiter. Here are just a few of the key highlights from that session. 

The Importance of Continuous Learning

Recruiters need to constantly upskill and stay updated with the latest trends in talent acquisition. As part of this effort, recruiters can leverage two free online resources: HubSpot Academy and Grow with Google. HubSpot Academy offers courses on various topics such as SEO optimization, data analytics, and employer branding. On the other hand, Grow with Google provides certifications in project management skills and data analytics. By investing time in these platforms, recruiters can enhance their skills and remain competitive in the ever-evolving recruitment landscape.

Evolving Role of Recruiters

Recruiting is not solely an HR function, but instead it should be viewed as a sales and marketing function. Recruiters are responsible for driving business growth by bringing in top talent. Recruiters should focus on building relationships and provide value to candidates and hiring managers, rather than just pushing for job placements. By adopting a sales-oriented approach, recruiters can become trusted advisors and strategic partners to the business.

Candidate Experience and Automation

Creating a great candidate experience throughout the recruitment process is crucial. Recruiters can leverage tools like, a free text expander that suggests responses to candidates. This automation tool can save recruiters time and provide a consistent and personalized experience for candidates.

Addressing the Wage Crunch

There is a challenge now around the wage crunch in the recruitment industry, where talented recruiters are being offered lower salaries for the same work. Recruiters now need to focus on delivering value to the business and cultivating strong relationships rather than just seeking a job. By providing value and solving problems for hiring managers and candidates, recruiters can demonstrate their worth and negotiate fair compensation.

It’s important for recruiters to focus on continuous learning, be open to positioning themselves almost as sales and marketing professionals and not lose sight of the candidate experience. By implementing these lessons, recruiters can stay competitive, provide exceptional candidate experiences, and contribute to business growth.